Former Hollyoaks star Ricky Whittle strips off for a new PETA campaign to lobby the MoD to stop buying bear pelts to make headpieces for the five guards regiments.
Whittle, who is currently appearing in the new BBC1 comedy Candy Cabs was shot for the ad by top photographer Karl Grant and appears naked except for a Queen's Guard's jacket slung over his shoulder and a faux-fur cap under his arm.
PETA US captured video footage of Canadian bears as they were killed by a method called "bait and shoot", a cruel practice in which bears are lured to barrels of food and shot at close range. Many bears are shot several times, and some escape and die slowly from blood loss, gangrene, starvation or dehydration. When mother bears are killed, orphaned cubs are left behind to starve. Typically, 70 per cent of orphaned cubs die within one year.
Whittle lends his voice to a growing number of personalities including Ricky Gervais, Michael Sheen, Pamela Anderson, Twiggy and Sir Roger Moore who have given their support to PETA's campaign.











